The goal of Usability Insights is to help companies in the San Francisco Bay area improve productivity and customer satisfaction through creating a more usable website.
If your customers can’t accomplish their goals, then your website doesn’t work. Remember the competition is just a click away.
Any type of interaction that people have with a device, be it computer software, internet site, hand held device, intranet, or proprietary software can be improved upon and made more usable.
Benefits of Usability
Poor website usability and negative customer experience results in lost business. by investing in good usability design you can achieve the following benefits:
- Improve customer effectiveness and satisfaction
- Increase number of online orders
- Provide better quality, consistency and accuracy
- Reduce website development time
- Increase customer retention
- Reduce number of calls to service centers
Do you need usability?
If your customers use your website to place orders, find information or fill out forms, usability will improve their experience.
If your employees are using an Intranet to do their jobs, usability will increase their productivity.
If you are selling a hand-held device, usability will identify areas to improve for customer satisfaction.
What is usability?
Usability describes how effectively and efficiently people can accomplish their goals using a website or software product.
We have all experienced websites with poor usability. You can’t find the information you are looking for, or the product you want to buy; links lead to surprising or unexpected places; forms ask for inappropriate or unavailable information. Poor usability is easy to recognize and leaves a lasting impression.
Good usability is about getting the job done and being satisfied, or even happy with the experience. When a website is usable people can accomplish their goals. the site is intuitive, easy to use and the process is effortless.
A usable website doesn’t just happen. It takes a thorough understanding of the customer and their goals, a clear focus on the website’s objectives, comprehensive knowledge of usability techniques and practices, and the ability to turn vision into reality. Usability Insights will work with your company to make this happen.